If your website is new, you can not expect good organic search rank in google quickly. However you want to sell your product and make a brand image fast. The best way to use PPC (Pay-Per-Click) sponsored listing.  Google and Overture are the best choices to try with. You have to pay for only those listing that have been clicked.  It requires proper management otherwise your ROI may go negative. Good news, we can help you.

This is probably greatest recent invention by google for online marketing.  PPC advertisement had been only source of Google’s revenue for long period of time.  The idea is simple, but extremely powerful. PPC vendors (say Google Adwords) will allow you to advertise in the sponsored listing pages (say right side of search listing). You will pay only people clicks and come to your site.

Yes, since it is basically advertisement it needs advertising talents to get best result. Just like other offline advertising, the product knowledge, the knowledge of completions, knowledge about the future customer and their buying behavior, the art of writing a good copy does matter.

But unlike traditional advertising media, what more you can do, you can exactly measure the immediate ROI using sales tracking software. And by changing the CPC, daily budget, keywords etc an expert PPC manager can almost manipulate the outcome. We can’t claim that we are best PPC manager, but can assure that we are quite experienced and have been seeing success.

How do we do it?

1.           Understand the first 3Ps of your web business. Product, Price and Place (i.e. your website selling pages).

2.            Close look at  the industry (whether people are aware at all or not)

3.        Study   the competitor’s 4Ps strategies (above 3 P plus Promotion). Close look on promotional strategies, particularly PPC campaigns.

4.            Understand the desired (if it is feasible at all) business position then associate it with target audience who can be converted to clients. We may suggest some minor product and price decisions at this stage.

5.            Setup the sales stats software to measure the click behaviors and ROI of the future PPC campaigns (you must allow us to add some code in few pages).

6.            Run the PPC campaigns for few keywords, and then keep it in close watch in Google PPC attributes, clickers visiting behaviors and most of all ROI.   Every PPC campaigns must be tracked via the sales stats software’s to avoid wastage of money.

7.            On the basis of constant feedback, modify (keyword, CPC, Copy, landing page, budget etc)/ run new / stop existing campaigns.

8.            We will prepare the performance reports for all campaigns and send you every month.  

How do we charge?

1.            Hourly rate: USD 12

2.            Dedicated hiring: USD 850 for one month; He/she will be available to do other web marketing jobs too.

3.            Later we may revise the cost structure and adjust some costs with sales.

How to proceed?

1.            To start with our PPC Management service you have to buy some PPC Management hours. The minimum is 60 hours but it may be more for complex/large website/product range.

2.         We will spend this hour to do the above listed jobs.  This investment will really open your eye if you are really serious with doing business online.

Once we/you are satisfied with the PPC results we will plan for the next months and try to schedule the job such that it takes fewer hours to monitor it.  You have to pay every month for the scheduled hours to maintain the PPC campaigns.