If you have no budgetary limit, if you are confident enough about your business concept, if you know what web features will help you and if you can convey your requirement to us, you should go for a web application that exactly will suit you. Probably you should choose custom development. But if you are new in web business, yet to master the dynamics of satisfying a visitor/customer on web probably you should not do anything in a hurry. Rather you should find ready applications that partly or fully may solve your purpose. One option is, using free software (open source projects) available on web.
Open source projects are evolved over time. We can't tell you that all open source projects are good. But some are good, definitely. But it does not mean that it will be good for you too. All open source projects are made on the basis of common user's requirement. You must have to see whether it suits your requirement. Because, if it differs much, making changes in the basic code can be too much time taking, so naturally will cost you higher in the long run.
Os-Commerce
This is a PHP/My-SQL based popular storefront application. Almost all types of possibilities are taken care of in this web shop application. If you want to go for selling typical shopping goods, what is needed the screen look, tax setting, shipping charges, payment gateway setting just needs to be customized. Main work on HTML adjustments in the templates, set up and populate the website content/data with your own data.
We can do it for you at USD 575 only.

Any changes in the basic feature or adding new feature will be charged/estimated at USD 8 per hour.
.NET Nuke
This is a .NET based portal solution. Almost all additional plug-ins such as forum, web shop, chat etc. We provide any type of .NET nuke programming.
The basic portal setup in your server with your page content/data, graphics will cost you only USD 500; Additional programming will be estimated / charged at USD 10 per hour.

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