Millions of eCommerce sites are being launched everyday, but a very few actually fetch money. Why? Because, there could be many aspects, if
not taken care properly, can lead to the project failure. Say you built
a dream website (probably spending thousands of dollars) and make it
online and wait for sale. After some days you might get frustrated to
see "NO SALE" at all. Probably the most likely reason, "nobody visited
the site". Now, you understand that to bring visitors you must promote
the site and get rank in the Google and other search engine. Might be
you already spent money on it with no result? You contact a SEO expert
for help. You get visitors. You may still see "NO SALE". The other
probability could be the SEO expert may suggest you to rebuild the
website, if it is not SEO friendly. And until your website coding/pages
is not SEO friendly, you have to really forget about getting visitors
from search engines. Then what to do? Unfortunately there is no magical solution to this problem. Some
people may commit to give you magical solution, but if they really
could do it, they would not have come to you probably. And if you
expect magical solution from us, probably we can't help you at all. What
is required, you have to revisit the "P" decisions (marketing mix) of
your business, and it has to be done in web business perspective. Are you selling the right product? Is
it salable at all, at least to small segment of prospective buyers? If
yes, could you reach that segment of buyers? Could you convey your
message in the credible way? If yes, does any other competitor's
product provides more benefits than yours provide, in respect of that
particular segment of prospective buyers need? If you study it closely,
you will find at least a "NO" in above cases. You must have to be flexible and change your marketing mix accordingly to make all "YES".
It
is never easy job to make the right marketing mix. It is true that you
can never have everything 100% right. But you must continually try to
make it better. After you have crossed a threshold level, you are bound
to see success. Now the issue is to do all
these you must know the buying behavior of a web customer, dynamics of
web business along with your own product and market segment? Not only
that, it must be implemented in actuality. And we can help you in this
respect to a large extent.
We can help you in the following areas
1. Study your product, market segment. If it is local products then probably you are best person to know it. We can just help you. 2. Study the competitors (to be) and your position (to be) in the market 3. If
it is a new idea, we will listen to your business concept and research
the existing market and tell you whether it could be economically /
technically viable or not. 4. Build a SEO friendly website that will take care of the needs of your target customers 5. Provide day to technical and marketing support 6. Promoting your website online through different online marketing ways. a. SEO and search engine b. PPC and paid listing c. Affiliate marketing d. Directories, forum submission and general link building e. Newsletter preparation and sending via mass mailing software f. Use of statistics software's and track ROI of campaigns 7. Change your website continuously and provide better service to have competitive edge 8. Sort out
any type of technical issues when you have a very large database or
large visitors. Every website works well with low amount of data and
visitors. But when both crosses a threshold limit, the server problem
increases geometrically. Areas where we can't help you
1. We can't
help you providing product delivery service for any physical products
(say shopping goods). You have to take care by your own. However we can
take care of software products, some internet services etc. 2. We cant help if any service requires telephone service 3. Can't help to any job that requires a native speaker
How to proceed?
1. If you
do not have a website that does fulfill the basic requirement of your
business 4P, you must build it first. And it is important that it is
able to satisfy your target audience (both look and feel) and google.
You will never be able to satisfy all. Please see our web development services. 2. If you already have a website but you want to improve it and generate more sales, please see our web marketing services |
