If you have a website developed and hosted in the internet, you are happy with the website and your website developer, but there is no reason to think that this great website is being visited by your target visitors. If your website is not visited by your target audience, is as good as having no website at all.  Your entire investment, both money and time, will go in waste. And proper web marking solution can stop this. So, it does make sense to have  a sensible budget for website marketing too.

Now, the question is ‘how much of your entire budget should be kept for website marketing’.

There is no hard and fast rule that you have to have a certain amount as marketing budget. There is neither lower limit, nor upper limit.  This totally depends on how aggressive you are to get direct and indirect benefits from your website. If you do not care about your web business, you don’t need to invest anything in it. If you set an aggressive sales target and genuinely want to fetch business from your website, you must have generous web marketing budget for both short and long term actions, probably ruining PPC campaigns, affiliate marketing and a continuous effort to get the Niche position in the brand map or keep your good brand position intact.

You can hire us for part or full contract to market your website. It is true, there are certain tasks or decisions must be taken care from your side, but we can help you on the following points.

Comprehensive web marketing(4P marketing) solutions 

We can take care of full web marketing contract relating to a website. You must plan both short term and long term.  You have to hire a team for it. We will study your business, analyze your existing, and plan and implement things as required. They will work part / full time as scheduled.  Basis of costing:  fixed cost + commission. Learn more …

SEO (Search Engine Optimization) solutions 

We can help you to have optimized web pages.  Every webpage needs to be optimized.  The search engines change their algorithm quite often, so the webpage SEO must be changed accordingly. Nowadays, search engines (particularly google) algorithm has become much modern and traditional way of SEO does not work at all. Learn more …

PPC Management
If your website is new, you can not expect organic search rank in google quickly. However you want to sell your product and make a brand image fast. The best way to use PPC (Pay Per Click) sponsored listing.  Google and Overture are the best choices to try with. You have to pay for only those listing that have been clicked.  It requires proper management otherwise your ROI may go negative. We can help you. Learn more...

Affiliate marketing
Affiliate marketing is another way to increase your sales geometrically. But the competition has become too stiff now.  Giant affiliates, who actually can refer you hot prospective visitors are smart enough too. Affiliate with no visitor in their site will not be able to help you. Your affiliate program, your product mix, effectiveness of the affiliate manager can be the key factors to run a successful affiliate program. Learn more...

Newsletter marketing
A professional web business must have its own newsletter to increase the corporate image among its customers, vendors and other people pertaining to your business. If you can mange to provide the newsletter content every month (or every week) to us, we can take of the rest on your behalf. Learn more...

Web sales analysis 

Nothing happens without reason. Your website sales too are of no exception. If your sales fell, you must try to find out the causing factors and try to uproot or at least take best possible action and avoid repetition of same the same. If there was   a hike in sales, again you have to be all set to find out what caused it and allow it to repeat again.

But the millions dollar question is “How you will find factors that really affected the sale”.

In this heterogeneous environment, in the above issues, you can’t be 100% perfect, probably never. Because, there are always many factors that will affect sales.  Among them you must find out that clearly affects sales. And web sales analyses when combined with marketing acumen can tell it almost correctly. Learn more...

Web business consultancy 

Millions of eCommerce sites are being launched everyday, but a very few actually fetch money. Why?

There could be many aspects if not taken care properly, will make you suffer in the long run and/or may  lead to the project failure or even may cause premature death of the project. Say you build a dream website (probably spending thousands of dollars) and make it online and wait for sale. After some days you might get frustrated to see “NO SALE” at all. Probably the most likely reason, “nobody visited the site”. Now, you understand that to bring visitors you must promote the site and get rank in the Google and other search engine. You might have already spent money on without result? You contact a SEO expert for help. You get visitors (though there is a chance, the SEO expert may suggest you to rebuild the website, it is not SEO friendly). You may still see “NO SALE”. What to do? Learn more...